As generative AI becomes more prevalent in our daily and business lives, data protection has become paramount. Smart models like GPT-4, GPT-4 Turbo and Claude 3 enabale more and more use cases, but how can you protect your company's and your customers' data when using AI? 

If you're not careful when using tools like ChatGPT and Gemini, the conversations and data you input into the system could be used to train models belonging to companies like OpenAI and Google. How can you ensure the safe use of these solutions, and which cloud storage can you use?

Custom AI Solutions with Microsoft Azure

Although generic AI tools like ChatGPT have many interesting applications, companies often encounter their limitations. For sector-specific solutions, companies often need custom software. 

Writing solutions in code gives you more control over important components within a generative AI solution. For example, ChatGPT does not provide insight into how it searches documents. Writing your own code gives you control over that process.

Why Azure AI?

This environment offers the same data security that one expects from applications like Outlook or Word, a standard in the Dutch business world. These companies prioritize data security, which is an important part of generative AI developments.

With this technology, your company can ensure data security for all your solutions. This environment provides a safe haven for your data and the flexibility to seamlessly integrate AI solutions tailored to your needs. For instance, you can now use the "Mistral Large Model" from Mistral on Azure, a promising European large language model (LLM).

Data within Europe with your AI solution

With Azure, you can keep the data streams within Europe, which is an important aspect in terms of data security for many companies. Especially regarding GDPR legislation and personal sensitive information. For the safe use of Azure and company-sensitive information, it is wise to engage a generative AI Expert. 

Tips for Safe Use of Generative AI

Many companies are unaware of how to safely handle new developments like ChatGPT. If you are not using the ChatGPT teams version (which is also fully data safe), ensure that your employees take the following measures when using ChatGPT:

Additionally, you can use these tips to gain more control over data safety within your company:

• Understand the technology: Dive into the AI tools you use. Know what data is being utilized and be aware of the limitations.

• Log your data: Keep track of the data you input and the results you get. This information is crucial for ensuring your data safety.

• Check and authorize: Be critical about who has access to sensitive documents and data within your AI tools.

• Train your team: Make sure that your employees know how to safely handle AI technologies safely.

• Monitoring is key: Stay vigilant about how AI is being used within your organization.

Generative AI offers possibilities in many different aspects. While popular tools like ChatGPT and Gemini are useful for many applications, custom solutions tailored to specific sectors can offer even greater potential.

It is essential to ensure this is done safely with platforms like Microsoft Azure. To ensure your data is used and stored safely, consider engaging a Generative AI Consultant.